Search Engine Optimization
Search Engine Optimization is the practice of developing your web presence to reach its maximum potential on a Search Engines organic search. While there are many ways to develop a website, there are a defined set of rules to follow in order to guarantee maximum results. At Bonsai Web Solutions we pride ourselves on building websites that are 100% guaranteed to be ranked by search engines but also to be as competitive as possible. SEO doesn't stop with your website, it starts with it. Social networking, blogging, linking, and marketing are all variables in the giant Search Engine equation.
Search Engine Marketing
Not to be confused with Search Engine Optimization, Search Engine Marketing is a whole different ball game. The difference between search engine optimization and marketing are that optimization focuses on organic results while marketing focuses on sponsored results. Google Adwords and Adsense are good examples. A typical business can easily spend thousands of dollars per year on a SEM campaign that produces little results. Productive SEM and be as tricky as good SEO. Don't be a crazy in trying to handle it yourself, you'll just waste money. Instead, let a Google certified specialist do what they're trained to do. Contact Bonsai today and we'll give you a quote on creating an effective SEM campaign for your business.